Carnival Cruises
History
The launch of Carnival Cruise Line is a classic tale of the
American Dream. Started by Ted Arison, the company began
operation in 1972 with a vision, a single secondhand ship and
just enough fuel to make a one-way trip from Miami to San Juan.
Carnival was founded on the principle that everyone deserves
the right to a great vacation. For over 45 years and 80 million
guests, our mission has been to make fun, memorable vacations
accessible to all. Each time a guest sails with us, Carnival creates
an environment where guests can be the truest and most fun
versions of themselves.
American Dream. Started by Ted Arison, the company began
operation in 1972 with a vision, a single secondhand ship and
just enough fuel to make a one-way trip from Miami to San Juan.
Carnival was founded on the principle that everyone deserves
the right to a great vacation. For over 45 years and 80 million
guests, our mission has been to make fun, memorable vacations
accessible to all. Each time a guest sails with us, Carnival creates
an environment where guests can be the truest and most fun
versions of themselves.
The Carnival Brand and Voice
Our voice is a welcoming, energetic invitation to honest, real,
undeniable fun.
We are never trying to be anything but ourselves. We’re the
people who are unafraid to embrace the joy of a full-blown belly
laugh. We’re proud to keep our doors open to all who Choose
Fun, because it’s what we do everyday.
We’re by your side, never talking down or putting on airs. We
embrace and celebrate the real and incredibly human side of life.
We sound fun, we don’t say it. And we certainly don’t ever force it.
We’re here to help you find the most fun version of yourself. We
seek to inspire a smile and a laugh - but always together, never at.
We are infectious with our energy. We want to make the choice of
fun irresistible, so we always lean in and embrace YES!
undeniable fun.
We are never trying to be anything but ourselves. We’re the
people who are unafraid to embrace the joy of a full-blown belly
laugh. We’re proud to keep our doors open to all who Choose
Fun, because it’s what we do everyday.
We’re by your side, never talking down or putting on airs. We
embrace and celebrate the real and incredibly human side of life.
We sound fun, we don’t say it. And we certainly don’t ever force it.
We’re here to help you find the most fun version of yourself. We
seek to inspire a smile and a laugh - but always together, never at.
We are infectious with our energy. We want to make the choice of
fun irresistible, so we always lean in and embrace YES!
